m2M Strategies Franchise Marketing
(678) 835-9080
Request Demo >Starbuck’s mobile app is an industry leader. Curiosity made me an early-adapter. The app itself transformed me into an app-ambassador. What intrigued me most when I first installed the app was the amount of data it was able to collect about me and my buying habits. It was a data gold mine. It not only told… Read more »
I‘ve just recently started reading Start With Why by Simon Sinek. It’s a great read, and I recommend it to anyone who is up for a challenge; a challenge to begin thinking differently. Near the beginning of the book, Simon challenges companies to define themselves by asking WHY and not WHAT or HOW.
I just recently read a great publication and heard an equally compelling lecture on the idea of corporate social responsibility (CSR) and adding value to your business. Everyone is familiar with it; corporations of any size should give back to the community they operate in, in one way or another. A great example of this… Read more »
I came across a blog post last week making the case against agencies being paid according to performance. It’s well-written, but really just recycles the same claims agencies have been making for years – the same claims that, frankly, have given marketing agencies in general a bad reputation. At its core, the argument boils down to one key… Read more »
Let’s say a customer, we’ll call her Mary, redeems a 20% off coupon you mailed to her. Your ROI report is going to attribute that sale to the mail campaign. Get enough of those redemptions and you might just decide your mail is working so well that you reallocate budget dollars to mail. But, is… Read more »
How awesome are those water slides where you shoot out of the slide into a giant spiraling funnel? If you don’t know what I’m talking about grab your swim trunks and google the nearest water park. To give you an idea, you pick up a ridiculous amount of speed in the slide, literally fly out… Read more »
There are tons of wallets out there for virtually anyone. Bi-fold, tri-fold, leather, metal, hand-made, machine-made, expensive, REALLY expensive, and so many more, but not a single one of these has anything against the newest wallet currently under development, the smartphone. We live in a world where I can grab my phone, access my Starbucks… Read more »
When marketers design a marketing campaign, a factor often considered is how this campaign will interact with the customer’s senses. You hear and see a T.V. ad, you see and smell a cologne strip in a magazine, you taste, smell, and see a food sample at Costco, and you can use all the senses at… Read more »
Facebook continues it march in dominated global internet traffic. Through a study done by Vincenzo Cosenza, the finding show that Facebook leads internet traffic in 126 countries out of 137. Asking someone to jump on the Facebook “bandwagon” is asking someone to adopt the use of email. Facebook is truly becoming a way of life for… Read more »
What you get started in developing a social media strategy, be clear on what you are trying to accomplish. Any effective strategy begins by understanding what needs to be accomplished. In terms of social media, you have to be crystal clear on what will define success. Whether it’s the number of pageviews, subscriptions, replies, downloads,… Read more »
