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Request Demo >Starbuck’s mobile app is an industry leader. Curiosity made me an early-adapter. The app itself transformed me into an app-ambassador. What intrigued me most when I first installed the app was the amount of data it was able to collect about me and my buying habits. It was a data gold mine. It not only told… Read more »
I‘ve just recently started reading Start With Why by Simon Sinek. It’s a great read, and I recommend it to anyone who is up for a challenge; a challenge to begin thinking differently. Near the beginning of the book, Simon challenges companies to define themselves by asking WHY and not WHAT or HOW.
I just recently read a great publication and heard an equally compelling lecture on the idea of corporate social responsibility (CSR) and adding value to your business. Everyone is familiar with it; corporations of any size should give back to the community they operate in, in one way or another. A great example of this… Read more »
I came across a blog post last week making the case against agencies being paid according to performance. It’s well-written, but really just recycles the same claims agencies have been making for years – the same claims that, frankly, have given marketing agencies in general a bad reputation. At its core, the argument boils down to one key… Read more »
