What you get started in developing a social media strategy, be clear on what you are trying to accomplish. Any effective strategy begins by understanding what needs to be accomplished. In terms of social media, you have to be crystal clear on what will define success. Whether it’s the number of pageviews, subscriptions, replies, downloads, or purchases you have to understand how social media fits in with the overall marketing strategy.

Here are some questions you can ask yourself:

• what does a successful campaign look like?
• how does social media integrate with other marketing channels?