Unless you’re a Fortune 500 company with a fleet of people focused on building relationships, it’s probably better for you to focus on going deeper than wider. Many mid-sized and smaller organizations focus on breadth rather than depth when it comes to their social media strategy. At the end of the day, you don’t need a thousand fans, but you need one-hundred raving ones. So quit trying to amass “Likes”, Followers, Subscribers, and Connections, but start measure the quality of conversations that are happening around your brand.