Are your franchisees unhappy with the ROI (return on investment) they get from their local marketing spend?
Do your franchisees get less than 62% ROI on their overall local marketing spend?
Do you and your franchisees lack detailed ROI reporting for every marketing tactic?
This one is pretty easy. No one wants to spend money on marketing that’s ineffective. The question is, do you have the data to tell you what’s working and what’s not? The old adage, “50% of my advertising is wasted, I just don’t know which 50%” might be good marketing, but it’s not good business.
m2M’s proprietary Franchise Marketing System gives franchisors and franchisees insight into the effectiveness of every dollar spent on marketing. Not just tracking clicks or responses, but real ROI that compares dollars spent to revenue generated. Unique insight like that, combined with best practice consulting, is how m2M guarantees their Franchise Marketing System will improve the results of your local marketing.
"m2M's ability to understand our strategy and be accountable for the results has significantly increased our marketing capabilities."
Ryan Aschauer, VP of Consumer Marketing
Floor Coverings International