Founded in 2011, m2M is dedicated to solving the unique problems of local marketing inherent to franchise systems. Implementing effective, measurable local marketing programs in an automated way that insures brand consistency and compliance is a challenge; but one we embrace. With detailed knowledge of the needs of the franchisor and the needs of the franchisee, m2M is built to serve both, meeting the needs of the brand and each local store.
Digital advertising (PPC) and automated drip marketing are the latest trends in local marketing and represent a meaningful percentage of typical local marketing spend. Yet, these programs are often costly with no real measurement of ROI that justifies the investment. We enable our clients to GO BEYOND THE CLICK! .
Vanity metrics and assumed success are no longer acceptable. The proprietary m2M Strategies integrated marketing solution built for franchising is the answer to franchisor and franchisee marketing success.
Let’s look at how we Go beyond the click, past meaningless vanity metrics to real measurable results.
Digital Advertising Optimization Program
Acquire New Customers
Generate 300 Clicks
Localized Channel Optimization
Detailed results tracking and data analytics identify the best digital channels and budget for each franchise location.
So, you run digital ads - big whoop.
Convert Clicks to Leads
300 Clicks to 68 Leads
Optimized Lead Capture
Customized landing pages, call tracking, and specialized web applications maximize the number of clicks that convert to leads.
Okay, you have landing pages and call tracking - who doesn’t?
Follow Up with Every Lead
68 Leads get Automated Follow Up
Automated Lead Nurture
Automated follow-up programs nurture every lead with personalized, multi-touch campaigns via email, mail, and/or SMS.
Wow! You can automate follow-up marketing to every lead?
Automated Grow Marketing Campgaigns
Grow Existing Customers
Nurture Leads to Become Customers
68 Leads to 21 Customers and $225 in revenue
Full Data Integration
Integration with your POS or CRM allows us to monitor each customer’s buying behavior to identify the best opportunities for maximizing the lifetime value of each customer.
So, you have customer analytics - that's nice.
Send Personalized Communication
21 Customers receive personalized emails, print pieces, and SMS
Customer Growth & Retention
Maximize the lifetime value of each customer by monitoring individual buying behavior and automatically executing the most effective marketing based on that behavior.
Wait, you can automate marketing based on those analytics?
Nurture Customers to Spend More
21 Customers spend $1,800 over 2 years
Real Business Metrics
Unique reporting goes beyond vanity metrics like open rates, page visits, and click thru rates to real business metrics like ROI, retention rates, and lifetime value of a customer.
And, you also provide real financial metrics to help franchisees market smarter?