m2M Strategies Franchise Marketing
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About Handyman Connection
As chairman of his condominium's maintenance committee, Arthur Neuman discovered that residents often had trouble finding repairmen. When Marvin Belkin discovered there was room in the marketplace for a small repair business, he and Neuman founded Handyman Connection in 1990. The company began franchising in 1993, with the first franchise in Dayton, Ohio, and now has locations throughout the United States and Canada.
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"A primary factor in moving to m2M Strategies was the integration to our CRM system and the ability to make data-driven decisions. These benefits, coupled with the ability to maximize our database and create campaigns based on buying behavior, made the m2M choice ideal for our system"
Marci Kleinsasser, Director of Marketing Handyman Connection
