m2M Strategies Franchise Marketing
(678) 835-9080
Request Demo >This fast-paced, 20-minute webinar was developed especially for franchise brands with 25-500 locations looking to improve the effectiveness of their local franchise marketing programs.
You’ll hear tips you can use to:
Starbuck’s mobile app is an industry leader. Curiosity made me an early-adapter. The app itself transformed me into an app-ambassador. What intrigued me most when I first installed the app was the amount of data it was able to collect about me and my buying habits. It was a data gold mine. It not only told Starbucks exactly what I bought but also where and when I bought it. Talk about “big data.” I was excited to see how Starbucks was going to use all that data for marketing. I just couldn’t imagine Starbucks investing enough to build an app of that caliber without using it to drive an equally impressive marketing program.
I‘ve just recently started reading Start With Why by Simon Sinek. It’s a great read, and I recommend it to anyone who is up for a challenge; a challenge to begin thinking differently. Near the beginning of the book, Simon challenges companies to define themselves by asking WHY and not WHAT or HOW.
I just recently read a great publication and heard an equally compelling lecture on the idea of corporate social responsibility (CSR) and adding value to your business. Everyone is familiar with it; corporations of any size should give back to the community they operate in, in one way or another. A great example of this is Chipotle’s initiative to support local family farms. I’ll touch on what they are doing a little later on.
10/30 – 11/2
If you invest your free time in strolling around social media sites and rummaging through blog websites, this is a short list of what you’ve probably seen. If you are not as experienced as the online magnate I’ve just described, use this quick roundup to go out and search for yourself.
I came across a blog post last week making the case against agencies being paid according to performance. It’s well-written, but really just recycles the same claims agencies have been making for years – the same claims that, frankly, have given marketing agencies in general a bad reputation.
At its core, the argument boils down to one key question: Who should bear the risk?
Let’s say a customer, we’ll call her Mary, redeems a 20% off coupon you mailed to her. Your ROI report is going to attribute that sale to the mail campaign. Get enough of those redemptions and you might just decide your mail is working so well that you reallocate budget dollars to mail. But, is that a good decision? In yesterday’s single-channel marketing world, it is. In today’s multi-channel world, though, it could be a mistake. Here’s why…
How awesome are those water slides where you shoot out of the slide into a giant spiraling funnel? If you don’t know what I’m talking about grab your swim trunks and google the nearest water park. To give you an idea, you pick up a ridiculous amount of speed in the slide, literally fly out of a dark tunnel into the giant funnel, water splashing in your face, kids yelling as they’re watching you go much faster than you ever should, and you finally end up slowly falling into the pool below (slightly disoriented).
There are tons of wallets out there for virtually anyone. Bi-fold, tri-fold, leather, metal, hand-made, machine-made, expensive, REALLY expensive, and so many more, but not a single one of these has anything against the newest wallet currently under development, the smartphone. We live in a world where I can grab my phone, access my Starbucks app, and order a coffee for pick up so that I can stay awake during the midnight premiere of a movie whose ticket I purchased on fandango…with my phone.
The question that needs an answer is this; 10 years from now will we still have these annoying bricks in our back pocket that quite frankly hurt after sitting at a desk all day? I can’t speak for the ladies, but I’m sure it can get in the way when you’re rummaging through your purse to turn off your ringer during a meeting.
When marketers design a marketing campaign, a factor often considered is how this campaign will interact with the customer’s senses. You hear and see a T.V. ad, you see and smell a cologne strip in a magazine, you taste, smell, and see a food sample at Costco, and you can use all the senses at a product booth in the mall. It seems like the more of these senses you touch in your campaign, the better the chances you have at developing a customer… but times are changing.
I would like to think that people still go after the grocery store food samples(I do at least), but people are now fast forwarding through T.V. ads, reading magazines and newspapers on their iPad or Kindle, and shopping on Amazon instead of the local mall. Companies now have to ask themselves how they can continue to interact with a consumer’s senses across these new platforms. To avoid a class room lecture and hurting your eyes from reading, I am going to quickly throw out just a few examples.
